Hideo Kojima Event at UNIQLO Soho Report

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Samurai Beat Radio recently checked out the Hideo Kojima Signing Event at UNIQLO this past Friday at Soho. UNIQLO unveiled the Metal Gear Solid: Peace Walker t-shirts and had a raffle as well.  Over 700 Metal Gear Solid fans stood on line to get a chance to meet the legendary creator. It spanned 3 blocks and 2 street corners. Yes, that’s how long it was.

We managed to take a look at the new t-shirt line based on the new Metal Gear Solid game and they were pretty good. There were some simple designs and a few elaborate ones. The shirt with the man wearing the trademark cardboard box over his head, back & front, was just genius. Were they better than the Metal Gear Solid 4 t-shirts? In terms of variety & more designs, then yes. The line has a few more good shirts and a bit more variation than 2008′s line.

Kojima came in style, coming out of a white limo Hummer. As soon as he came in, we went in and watched as he took the elevator up to the 3rd floor. Kojima would later come back down to the 2nd floor, where the signing table was at.  Press had a little spot on the left side of the 2nd floor to take photos and record footage. It was really amazing to see fans bring old copies of the first Metal Gear Solid, Zone of the Enders material (one of Kojima’s other works), and even a manual of the old MSX Metal Gear. We also managed to get autographs as well!

The organization went pretty well. Things were communicated effectively. Employees weren’t frantically running around all over the place. Security was good and the fans were under control. Apparently, more people came to this event than the MGS4 UNIQLO event two years ago, according to the press contact for UNIQLO. Probably because more people own PSPs than PS3s in this country.

With the success of the Hideo Kojima event, UNIQLO should do something with more video game creators & even Japanese music artists for the near future. The video game industries and Japanese music industries are somewhat similar to a certain degree. Both industries are filled with amazing innovators that want to speak out to their audience. Both are trying to be majorly recognized here in the U.S. It would be neat to see Utada Hikaru t-shirts from UNIQLO or any J-Rock band t-shirts. With J-rock superstar Miyavi coming to New York this month, it would have been exciting to have a t-shirt line featuring his likeness and the news will draw A LOT of media attention. It would also be eye-catching to see Shigeru Miyamoto, creator of Mario & other Nintendo properties, do something for UNIQLO as well.

We would like to thank BH Impact, Konami, & UNIQLO for a stellar signing event. Metal Gear Solid: Peace Walker is out right now for the PSP wherever video games are sold and the shirts are available at UNIQLO at $15.50 MSRP. SBR also interviewed some Metal Gear fans for our upcoming podcast show, so stay tuned. More photos from the event can be viewed here.

Thank you once again for gracing us with your presence, Hideo Kojima! Best of luck in all your future projects!

Photos taken courtesy of Tony Yao & Mia Lerda.

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